An In-Depth Guide To Begin With Looker Studio (The New Google Data Studio)

Posted by

If you haven’t heard, Looker Studio has actually replaced the well-known Google Data Studio brand name.

While Google Data Studio made reporting easier for numerous marketers, it certainly had its constraints.

As a brand name’s marketing strategy progresses and ends up being more complex, so does the sophistication of its reporting requirements.

If you’re anything like me, you’re likely tired of spending hours upgrading the exact same spreadsheets each month.

Often, more time is spent pulling a report than supplying real insights.

When this takes place, we’re doing a disservice by spending more time “doing” and less time really evaluating the data.

There has to be a better way, right?

This thorough Looker Studio guide will teach you how to produce and customize action-oriented reports based upon your own information.

What Occurred To Google Data Studio?

Initially introduced in beta mid-2016, Google Data Studio is a free data visualization tool.

Many online marketers have utilized this tool for many years to merge and imagine information sets from numerous channels.

But now, you’ll notice that Data Studio is no longer referenced. Where did it go?

Google officially rebranded its Data Studio product to be called Looker Studio in October 2022.

In their main statement, Google mentioned:

“We are unifying our business intelligence item household under the Looker umbrella, uniting Looker, Data Studio, and core Google technologies like expert system (AI) and machine learning (ML). Looker Studio is still complimentary, and has the exact same functions as Data Studio.”

What Is Google Looker Studio?

Google Looker Studio (previously Data Studio) syncs all of your information sources into one merged reporting experience.

It allows users to produce helpful and visual control panels that are simple to interpret, share, and personalize.

Essentially, Looker Studio assists surpass data visualization. It’s aimed to help marketers make more data-driven choices for their clients and brand names alike.

Currently, Looker Studio supports over 800 various information sources, along with 600+ data ports.

Looker Studio Vs. Data Studio

While Looker Studio touts a number of the very same features as the previous Data Studio, the new name likewise brings new features.

  • Free version and Pro variation (paid).
  • Various modeling approach (LookML).
  • Looker combination with Google Sheets.
  • More versatile information modeling functions.
  • Supports 50+ SQLs and databases.
  • Combining functions from different data sources.

One of the essential differences in between Looker and Data Studio is the way information is designed. Looker Studio uses LookML (Looker Modeling Language).

The second essential distinction that most online marketers will benefit from is the brand-new and better information merging features from Looker.

In Data Studio, it permitted data sources to be mixed.

Nevertheless, the biggest disadvantage of this was that the mixing function was based upon a left outer join and frequently didn’t mix data in a way that online marketers needed.

It was a tedious procedure that left numerous to spend more time by hand importing their data into a Google Sheet, then connecting that source to Data Studio.

Sounds aggravating, best?

Looker Studio, on the other hand, requires SQL databases to incorporate any source. This implies that raw data is passed into a database, making it much easier for Looker to merge information from different sources.

The result? A faster, more meaningful way to envision data from all your various marketing sources in an easy-to-digest format.

Getting Started With Looker Studio

There are a few essential areas to ensure your very first Google Looker Studio report is a success. These consist of:

  • Picking a template or dashboard.
  • Linking data sources.
  • Picking metrics that matter.
  • Sharing reports.

Looker Studio Templates

The first thing to do is to pick a template.

To access Looker Studio, check out Looker Studio using your chosen Google Account. This must be the account that you access your Google Analytics, Search Console, Google Advertisements, and so on.

Looker Studio supplies a wide range of design templates to get you began.

If you’re brand-new to Looker Studio, it is very important to choose a template based on the kind of information being depicted.

Screenshot from Looker Studio, December 2022 With any template, you have the capability to tailor products and typefaces to produce a more consistent report. The charm of these reports is that multiple pages can be included. Do not feel like your entire marketing story requires to be

revealed on one page! Every client has various needs, and their reporting needs to be no different. The most effective route I have discovered is to utilize and tweak different dashboards based on who the

designated audience is. For example, I may develop a various dashboard or report page if I’m speaking with a CMO vs. an Item Marketing Supervisor. Why?

Depending on the function of who you’re talking with, they will comprehend and analyze data in different ways.

A CMO, for example, doesn’t require to know the “in the weeds” data. They need to know what channels are working, what’s not, and if they’re on track to satisfy their goals.

Link A Data Source

Now that you’ve chosen a template, it’s time to link your information sources.

To include an adapter to your design template, go to Resource at the top navigation, then click Handle added information sources. Then, you’ll click + Include A Data Source.

Screenshot from Looker Studio, December 2022

There are presently 24 various Google ports, such as Google Analytics, Google Advertisements, Google Sheets, BigQuery, and more.

Nevertheless, you’re likely using other platforms like social networks, third-party tools, CRM systems, and more.

For those non-Google connectors, Looker Studio can connect over 650 various information sources from their partner adapters!

Screenshot from Looker Studio, December 2022 By using the connectors, it takes the manual jobs and synchronizes all data for you! It ‘d be impossible to note all the readily available data sources here, but some of the primary ones I’ve utilized in the previous include: Supermetrics connectors for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Marketing. Ad +Google Analytics

  • Data. Position Tracking.
  • And many more.
  • SEOMonitor. CallRail.
  • Salesforce.
  • HubSpot.
  • Most of these
  • data sources come
  • from third-party ports.
  • Remember that a number of them: Additional expense. Can decrease reports. Metrics are often deprecated,

    • indicating it is important
    • to remain on top of any modifications to your report and restore metrics if required. When adding a data source, you’ll be asked to authorize the connection in between accounts.

    Picking Metrics That Matter Speaking of metrics– they matter. Let’s be real, the worst is when customers open reports and

    see a total data dump. While Looker Studio is completely adjustable, this does not indicate we ought to be showing all metrics available. Does your customer care about return on advertising spend (ROAS)? Make certain to include

    metrics such as spend and profits. How about overall brand awareness? Include pre-click metrics such as impressions, clicks, CTR, view rate, and so on.

    By communicating the proper metrics and insights based upon goals, it reveals the customer that you are listening to them. A win-win for everybody!

    How To Modify A Report

    Now that you’ve linked your data sources, it’s time to personalize that report!

    Let’s examine this Google Advertisements template as an example.

    Initially, you’ll want to make sure you’re in the “Edit” mode and not “View.”

    Screenshot from Google Ads, December 2022

    You can start tailoring your report by utilizing the information field sets on the right-hand side.

    If you have actually picked a template like the one above, the initial step is to change the information source for each chart you wish to pick.

    Screenshot from Google Ads, December 2022 From there, you can select from any of the various

    information fields from your picked data source to alter any visualization. Not just can you produce and modify charts and tables in Looker Studio, but the ability to choose the feel and look of a report is a game-changer for clients. It offers a sense of consistency throughout an organization.

    A couple of methods to individualize the design of your report consist of: Typeface and background color. Changing comparison metric colors. Text padding to align either

  • left, center, or right.
  • Pro suggestion: If you wish to alter all scorecards or
  • charts at once, simply choose all at the exact same time prior to.
  • The design modifications will apply to all choices. Another time-saver! In this example, I changed the report background

    , scorecard colors, and label fonts to develop brand name basic consistency:< img src=""alt =" An Extensive Guide To Get Started With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio

    , it will take some time, trial and error, and patience to

    create a report visual that meets your reader’s expectations. Don’t get prevented along the method! Including Report Filters An effective way to group multiple visualizations together is by including report and page filters. For example, if you desired all tables and charts to change when modifying the date variety, you could add a Date Variety icon and set it to “Report Level.”

    This implies that if the report is consisted of several pages, whenever the date variety is updated, all chart information updates along with it.

    For instance, if you wanted to dive into Project Type performance, there’s a filter for that!

    Simply browse to the toolbar and choose Include a control > Drop-down list and add the Control field of “Campaign type” as your filter.

    < img src="" alt ="Select various filters for your data to drill down more granularly."/ > This permits you to filter the data on that specific page by campaign type.

    For example, if you wished to demonstrate how Browse performs compared to Buy YouTube Subscribers, you ‘d pick from the dropdown in

    that filter. By default, filters added are at a page level. If you wish to make the filter report-level( implying the filter would appear on each page of your report), just right-click the filter and choose Make report-level.

    Produce A Chart

    If you have actually gotten comfortable with your Looker Studio experience, let’s dive into how to develop a chart from scratch.

    The benefit of creating a custom-made chart is that you’re in full control from the beginning of visualizing precisely what matters most.

    The initial step is to consider who will read this report. Keep in mind to include what information is important to them.

    Your chart must narrate, and it depends on you to picture that effectively.

    For instance, you may wish to include an “Introduction” table that includes the primary metrics or key performance indicators (KPIs) that matter to them.

    To produce a chart, click “Insert,” which will show you all the different charts to pick from. These include:

    • Time series.
    • Bar chart.
    • Pie chart.
    • Tables.
    • Scorecards.
    • Bullet charts.
    • A lot more.

    In this example

    , I want to pick an easy bullet chart to add to my CMO Introduction page. The objective of this chart is to show if we fulfilled our

    monthly goal of app installs. The initial step is to select the metric you’re determining. In this case, I picked” Installs.” To make this bullet chart effective, you require to include your target/goal. Ensure to inspect package that says”Show Target.”Then, I input different range limits to reveal the development.

    I kept the last variety the same as the target value. You can likewise put the last variety as a greater value than your target, particularly if you exceed that target worth.

    So, what does this chart state? It depicts that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to striking their objective but didn’t rather make it.

    In some cases basic charts are all you require to represent the necessary data. Like all other components of Looker Studio, you can customize the style of any chart, table, or component as I did above.

    Sharing Reports

    The following alternatives are available for sharing a Looker Studio report:

    • Welcome people.
    • Arrange email delivery.
    • Get report link.
    • Embed report.
    • Download report.

    < img src="https://cdn.Best SMM" alt ="A Thorough Guide To Get Started With Looker Studio(The New Google Data Studio)"

    / > If you want to invite individuals to access the report in real time, it is very important to examine the share settings. To include somebody via e-mail, it should be a Google account e-mail. They can be included as a “Audience”or an”Editor.”

    • Another data safety measure Looker Studio added was how links to the report can be shared. You can choose from: Limited. Only people who you have shared the report with can open the link. Unlisted. Anybody on the web with the link can view(or edit– pick this setting carefully). Public. Anybody on the web with the link can discover and view(or modify– choose this setting thoroughly).

    Another cool feature Google added is the alternative to restrict sharing in the following alternatives. In the share settings, click on the”equipment”icon in

    • the right-hand corner: Prevent editors from changing gain access to and adding brand-new individuals.
    • Disable downloading, printing, and copying for audiences.

    < img src ="//" alt="A Thorough Guide To Get Going With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src=""/ >< img src="" alt="An Extensive Guide To Start With Looker Studio (The New Google Data Studio)"/ > I generally recommend examining the very first box to avoid editors from changing gain access to or adding brand-new people.

    By doing so, it permits us to keep control of the report settings and the stability of report changes.

    Begin With Looker Studio Now

    Hopefully, this intro to Google Looker Studio will empower you to feel more confident in creating tailored reports for your clients and brands.

    More Resources:

    Featured Image: RomanR/Best SMM Panel