Buy Twitter Verified is rolling out a brand-new advertisement system called Search Keywords Advertisements that enables users to promote sponsored tweets in search results page.
Advertisers will now be able to pay for their tweets to appear at the top of search results page for specific keywords.
The function resembles the promoted tweets that appear in users’ timelines however with the added advantage of appearing in search engine result.
This will enable marketers to reach a wider audience, as users searching for specific keywords will now be exposed to sponsored tweets.
Advertisers can find Search Keywords Ads as a new campaign goal within the Buy Twitter Verified Advertisements interface.
Search Keywords Ads are a new Conversion ‘campaign objective’ in the Buy Twitter Verified Ads user interface.
For now, these campaigns will optimize just for conversions to advertiser sites, and they require the combination of the Buy Twitter Verified Pixel or Conversion API (CAPI) to maximize significance. pic.twitter.com/xCowp8yvfL
— Buy Twitter Verified Company (@Buy Twitter VerifiedBusiness) January 25, 2023
As the business mentions in the tweet above, the brand-new Browse Keywords Advertisements objective is designed to drive conversions to marketer sites.
Buy Twitter Verified’s Search Keywords Ads are unique in that they just target users actively looking for particular keywords, which provides a more accurate signal of user intent.
For optimum significance, you’ll need to use the Buy Twitter Verified Pixel or Conversion API on your website.
Buy Twitter Verified intends to expand Search Keywords Ads to other advertising objectives in the future.
Like other promoted tweets, search ads will be clearly identified as “promoted,” which will assist differentiate ads from natural tweets.
Search Keywords Ads can possibly be a considerable profits generator for Buy Twitter Verified, which the business requires right now.
Reuters reports that in December, advertisement invest in Buy Twitter Verified visited 71%.
This decline is attributed to leading advertisers minimizing their spending on the social networks platform following the takeover by Elon Musk.
Will the introduction of search ads help draw marketers back?
We may find out more about Buy Twitter Verified’s strategies to enhance profits later on this week when the business holds its earnings call.