How to Earn money as a Freelance Social Network Manager [2023]

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Whether you are looking to begin a side hustle or a brand-new career modification, working as a freelance social networks manager can offer you with freedom while still working on jobs you are passionate about.

However it’s tough to understand where to begin, and you may have more questions than answers on how to make money as a social networks manager. Let’s review what you need to begin.

Oh, and if you wish to hear advice from our own internal social networks group here at Best SMM Panel on how to end up being a social networks manager, view this video:

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Who is a freelance social networks supervisor?

A freelance social networks manager is a social networks expert worked with by customers who want to outsource their social method and execution.

Normally, freelance social media supervisors work with multiple business and clients at a time.

Solutions typically provided by freelancer social networks supervisors can consist of:

  • Social network strategy
  • Creating and handling content calendars
  • Material development (photography, design)
  • Material composing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with fans, responding to DMs and remarks)
  • Analytics and reporting

9 skills that freelance social media supervisors ought to have

If you wish to follow the freelance course, you’ll need to cultivate entrepreneurial skills on top of your social media management knowledge.

You may be fantastic at getting outcomes for your clients, however you can end up struggling if your service procedures aren’t solid.

Here are nine abilities you need to develop if you want to become a successful social media manager.

Material writing

Social media has actually grown more visual recently, but an excellent caption goes a long method in establishing an engaged community.

Freelance social media supervisors ought to be good at copywriting and editing, as the most effective social media posts are short, stylish, and witty.

Content development

A freelance social media supervisor wears numerous hats, and content development is no exception. In most cases, you might be anticipated to develop graphics, Buy TikTok Verified videos, or photography.

You do not have to be a Photoshop specialist, either. Tools like Canva make style very simple with templates tailored for social media posts.

Whether you’re tape-recording videos for Buy TikTok Verified or taking images for Buy Instagram Verified, you need a mobile phone capable of capturing content and modifying it for different social media platforms. Each platform has its own image and video specs, so make sure you’re developing material that fits.

Community management

There are a lot of people interacting with a brand’s social media pages. From DMs, comments, and evaluations, a social networks supervisor may be anticipated to respond to each message.

It’s lengthy, and many brands outsource this element of social media management. Excellent community management requires being arranged and careful (guaranteeing no client service problems are missed out on), following the brand name’s tone of voice guidelines, and having genuine interactions with the community.

Analysis and reporting

This is a big one. Social media network provide a great deal of information, and your clients will anticipate you to be able to collect and examine it. You need to be able to sort through the numbers to discover actionable insights.

You’ll likely need to supply a monthly report to show your clients the results of your campaigns. (Psst, here’s a totally free social networks report design template.)

Your social reports should lay out the outcomes of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if relevant.

Discussion and sales

As part of your freelance company, you need to have the skills to pitch and sell your services to prospective customers. This is probably an ability you didn’t need in your corporate life as a social media manager, but it’s crucial as a freelancer.

Among the toughest aspects of freelancing? Client tasks can end, and you might not have new clients lined up to take their areas. Getting proficient at freelancing means finding out how to keep your eyes open for new opportunities.

Pitching and selling your social networks services will end up being more comfortable the more you practice.

Client relationship management

Improving your relationships with your customers can grow your service. After all, if your customer likes working with you, then opportunities are they’ll continue to send out work your method. They might even refer you to others in their network or provide a review for your site.

Building and preserving client relationships is vital to being an effective social media manager. While your current clients are necessary, you do not want to disregard other relationships. You’ll wish to keep tabs on your prospective clients and past customers and let them know if you have accessibility.


Social media managers need to have their fingers on the pulse of the most recent trends. This can indicate whatever from memes to existing events. Without this viewpoint, social networks projects can look out-of-date or not appropriate.

For example, Wendy’s utilized the timing of the FIFA World Cup 2022 to promote a special prize for the winners of the U.S.A. vs. England video game. The winning nation scored totally free fries in the Wendy’s app.

Since the video game ended in a draw, both countries got free french fries (or chips for the English).

Task management

Organization is another vital skill for freelance social networks managers. Not only do you require to handle content calendars, however you likewise require to keep track of your own organization. While you may have worked with project managers in previous functions, going independent means handling this task yourself.

You’ll require a social networks management workflow to ensure properties are delivered on time and authorized by your customers. You’ll likewise require a process to ensure your billings are getting provided and paid.

Marketing and technique

Comprehending marketing strategies and how they will affect your social media projects are non-negotiable skills. You may be accountable for producing a social networks marketing strategy that lines up with the client’s organization goals– and even if you aren’t creating the technique, you’ll likely be following somebody else’s.

Every social networks post requires cautious reflection on how it helps grow the customer’s company. Strategic believing turns a social media post into interesting content.

How to become a freelance social media manager in 2023

Action 1: Set up your organization

Before you can work as a freelance social media supervisor, you ought to consider what you require to do lawfully to set up an organization.

This will differ depending on nationwide and local laws, however might include:

  • Choosing which kind of organization you need to sign up (such as a sole proprietorship or a minimal liability business).
  • Registering your organization name (which requires to be distinct); check trademark databases if you want the alternative to hallmark your brand in the future.
  • Registering for a tax number (not all freelancers need one, so make certain to research the requirements for your scenario).
  • Getting your business license (which generally requires to be restored annually).
  • Producing a company checking account (optional, check with an accounting professional).

Along the way, you might want to seek advice from a tax professional to determine how much of your profits you must reserve for taxes. They might likewise have the ability to offer suggestions on which company type would best match your needs.

You may also wish to develop a company e-mail and social networks accounts (or at least reserve the deals with for your company name, in case you choose to develop them up later on). This will be useful when you begin marketing your company more openly and need to develop a brand name.

Action 2: Develop a portfolio

As soon as you’ve looked after the legal aspect of freelancing, you need to think about developing a portfolio to show your expertise.

There are a couple of various methods to showcase your professional portfolio. Some ideas consist of:

  • Building a website
  • Utilizing your LinkedIn profile
  • Creating PDF files
  • Using a Google Folder to keep your case studies

If you have actually just worked full-time corporate roles, you can utilize jobs and examples from those roles to build up your portfolio. Just ensure you focus on the social networks marketing strategies you have actually added to and the outcomes for which you were accountable.

Action 3: Cost your services

Rates your services is probably among the most painful parts of a freelancer, especially if you are brand-new and unsure of what is a fair rate. There are numerous elements to think about, including your wanted wage, overhead, taxes, and more.

We go over some benchmark rates listed below, however you must consider networking with fellow freelance social media supervisors to find out what they are charging for their services. Doing your own primary research study can help you develop a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your very first customers. No matter how gifted you are as a social networks supervisor, you need to put yourself out there for clients to know you’re readily available as a freelancer.

Here are a few ideas to assist you get going:

  • Networking events. Networking occasions are a fantastic way to put yourself out there and meet brand-new individuals. If you have a specific niche, you may want to go to occasions where you can satisfy people from that industry. And don’t forget your fellow freelancers. They can provide important insights into working as a freelancer and might even suggest you to their customers.
  • LinkedIn. An optimized LinkedIn profile can help customers find you and ask about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social network groups. Numerous Slack and Buy Facebook Verified groups often have channels where members can share independent social networks jobs. It’s also an excellent location to keep an eye on patterns and network with other freelancers.
  • Word of mouth. Past and present customers can end up being a great source of referrals. Once you’ve dealt with a pleased customer, let them understand that you’re open to suggestions as they typically know other friends/contacts like themselves.
  • Content marketing. If you wish to develop a longer-term steady source of customer referrals, think about beginning a newsletter, blog, or Buy YouTube Subscribers channel. Your content must cover topics potential clients would have an interest in (such as “social media tips for [your target market]) and consist of a CTA mentioning your freelance social networks services.

Step 5: Develop extra skills

Building associated abilities can make your resume stand out and may make customers hire you.

Here are some skills to consider dealing with:

  • Influencer marketing
  • Paid social marketing
  • Videography
  • Online track record management
  • Content repurposing

2023 social networks freelance rates

Pricing your freelance social networks work can be difficult due to the fact that there are lots of variables to consider. Your social networks management rate should be based upon your experience, value, business expenses, and your customer’s budget and scope of work needed.

It likewise depends upon what the client requires for social media. For example, a client may want an Buy Instagram Verified technique, however they could also request for content development, post scheduling, month-to-month analytic reports, and community management.

Prior to you offer a potential customer a quote, it helps to know what they need.

Setting up a discovery call can enable you to ask concerns about the client’s business design, target consumers, marketing budgets, KPIs, and any history of dealing with freelance social media managers to reveal possible red flags. It likewise helps the client get to know you and confirm you’re an excellent suitable for the job.

So what are the rough price quotes for how much a freelance social networks manager charges? Here’s the average pay in the United States, according to ZipRecruiter:

  • Average annual pay: $52, 613 Average hourly rate:
  • $25.29 per hour Majority of incomes range: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 every year

Based upon the scope of work, you also require to choose if you will charge a hourly rate, monthly retainer, or another plan (i.e. % of revenue per lead produced).

Regular monthly retainers are best for long-lasting projects and will save you lots of time you would otherwise invest in time tracking.

6 ideas and finest practices for freelance social networks manager

Always keep your resume up to date

Resumes aren’t constantly needed by potential clients. Usually a strong portfolio and suggestions suffice. But sometimes they ask, so it’s good to have an upgraded resume available. You can utilize our free social networks manager resume design templates to get started.

Hint: You may also want to gather testimonials from past and present clients to boost your track record. You can also develop case research studies to promote your proficiency.

Interact with your clients

The best way to grow a sustainable organization is to secure ongoing jobs or retainers. Because social networks is an ongoing need, your client most likely desires you to handle it regular monthly. But this can just happen if they trust you. Part of that trust is interaction.

As a freelance social networks manager, strong interaction is your responsibility. In case of any delays, be prompt and transparent. Developing a remarkable client experience is the best way to retain existing customers (and maybe even earn a recommendation or two!).

Understand invoicing and taxes

Constantly make sure to sign written agreements with new customers, which ought to contain your preferred payment terms and penalties for late payments. A typical payment term is 30 days.

You may want to get invoicing software application to send out expert invoices with due dates and automated tips for payment. Some accounting software likewise consists of invoicing in addition to tracking expenditures.

Do not forget to reserve a percentage of your money for taxes. The quantity of cash you need to save will depend upon your regional laws, so it’s best to speak with an accounting professional to identify the tax rate.

Use social media management tools to conserve time

Purchasing tools can help you save time while dealing with social networks management.

A social media management tool like Best SMM Panel enables you to schedule posts, produce analytics reports, and respond to comments and DMs, all from one control panel. And, perk, you can ditch the spreadsheets considering that you won’t require them to spot trends or extract insights.

Find out more about how Best SMM Panel can assist you easily manage several customers’ social media accounts:

Conserve time handling your social media presence with Best SMM Panel. Release and arrange posts, discover relevant conversions, engage your audience, measure results, and more– all from one control panel. Attempt it free today.


With files from Laura Wong.