Is IP Address A Google Ranking Element?

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Does the IP address of your website’s server impact your rankings in search results page? According to some sources around the web, your IP address is a ranking signal utilized by Google.

However does your IP address have the potential to assist or damage your rankings in search? Continue reading to learn whether IP addresses are a Google ranking element.

The Claim: IP Address As A Ranking Factor

Articles on the internet from respectable marketing websites claim that Google has over 200 “understood” ranking factors.

These lists typically consist of statements about flagged IP addresses impacting rankings or higher-value links because they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Fortunately, these lists sparked many discussions with Google staff members about the validity of IP addresses as ranking consider Google’s algorithm.

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The Proof Versus IP Address As A Ranking Factor

In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a customer’s website would be affected by spammy websites on the very same server.

His reaction:

“On the list of things that I fret about, that would not be near the top. So I understand, and Google understands that shared webhosting happens. You can’t actually manage who else is on that IP address or class c subnet.”

Eventually, Google chose if they acted on an IP address or Class C subnet, the spammers would simply transfer to another IP address. Therefore, it would not be the most effective method to deal with the issue.

Cutts did note a particular exception, where an IP address had 26,000 spam sites and one non-spammy site that invited more scrutiny however repeated that this was an extraordinary outlier.

In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, kept in mind that Google deserves to act when complimentary hosts have actually been enormously spammed.

In 2016, throughout a Google Web Designer Headquarters Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s websites on the very same c block of IP addresses was an issue.

He answered:

“No, that’s completely great. So that’s not something where you synthetically need to purchase IP address obstructs to just shuffle things around.

And particularly if you are on a CDN, then possibly you’ll wind up on an IP address block that’s used by other business. Or if you’re on shared hosting, then these things happen. That’s not something you need to synthetically walk around.”

In March 2018, Mueller was asked if an IP change with a different geo-location would affect SEO. He responded:

“If you move to a server in a various location? Generally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”

A couple of months later, Mueller replied to a tweet asking if Google still counted bad areas as a ranking signal and if a dedicated IP was essential.

“Shared IP addresses are fine for search! Great deals of hosting/ CDN environments utilize them.”

In October 2018, Mueller was asked if the IP address place mattered for a website’s rankings. His action was simply, “Nope.”

A few tweets later on, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered concerning backlinks. Mueller again responded with a basic “Nope.”

In June 2019, Mueller got a question about Google Search Console showing a website’s IP address instead of a domain. His response:

“Normally, getting your IP addresses indexed is a bad concept. IP addresses are typically short-lived.”

He suggested that the user ensure the IP address redirects to their domain.

A couple of months later on, when asked if links from IP addresses were bad, Mueller tweeted:

“Hyperlinks from IP addresses are definitely fine. The majority of the time, it indicates the server wasn’t set up well (we canonicalized to the IP address instead of the hostname, simple to fix with redirects & rel=canonical), however that’s just a technical information. It doesn’t indicate they’re bad.”

In early 2020, when asked about getting links from different IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what occurs if a site on an IP address bought links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is truly common. Having some bad sites on an IP doesn’t make whatever on that IP bad.”

In September, during a discussion about bad neighborhoods impacting search rankings, Mueller mentioned:

“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blog writer. There are terrific websites that succeed (overlooking on-page constraints, and so on), and there are awful websites hosted there. It’s all the same facilities, the same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Happiness at Google, shared an enjoyable reality.

“Fun reality: altering a website’s underlaying infrastructure like servers, IPs, you name it, can change how fast and frequently Googlebot crawls from stated site. That’s due to the fact that it really spots that something altered, which triggers it to relearn how fast and typically it can crawl.”

While it’s intriguing details, it seems to impact crawling and not ranking. Crawling is, obviously, needed to rank, however crawling is not a ranking element.

In 2021, a Buy Twitter Verified user asked if IP canonicalization might positively impact SEO. Meuller responded:

“Unless folks are linking to your site’s IP address (which would be unanticipated), this wouldn’t have any effect on SEO.”

Later in December, when asked if an IP address instead of a hostname looks uncommon when Google assesses a link’s quality, Meuller mentioned, “Ip addresses are great. The web has tons of them.”

If you’re fretted about your IP address or hosting company, the agreement appears to be: Do not stress.

Get More Google Ranking Aspect Insights.

Our Decision: IP Address Is Not A Ranking Factor Any Longer

Perhaps in the past, Google experimented with IP-level actions against spammy websites. But it must have found this inefficient since we are not seeing any verification from Google agents that IP addresses, shared hosting, and bad areas are a part of the algorithm.

For that reason, we can conclude in the meantime that IP addresses are not a ranking aspect.

Included Image: Paulo Bobita/Best SMM Panel

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