Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is necessary to SEO, the sports industry can produce some learnings for anyone in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Program to discuss the world of sports development and sports marketing. She shares her journey from traditional journalism to PR and marketing.

Take a look at how sports can provide some valuable marketing insights and how marketing can benefit from sports too.

We understand how passionate people are about a sport, whether football, soccer, or basketball. Individuals sometimes have an illogical accessory to this activity, myself included. We do not utilize our minds when we process a sport. The fan base is not something reasonable. So when you have such an accessory to something. The psychological connection is so strong that, of course, brand names will want to be involved. Sports marketing is accompanying to the tremendous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brands align with athletes whose message and online persona line up with the values that the brand wishes to spread out.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real individuals. So if you are a professional athlete who takes pleasure in theater, go to the theater and get associated with local neighborhood activities. Try to determine the other passions that you have. All of that assists you construct your persona. Make individuals discover you more relatable and likable, which will translate into brands wishing to deal with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How working with other markets helped her in sports.
[06:57]– What PR is everything about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is accrediting a part of Sports Marketing?
[19:14]– The importance of individual branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to construct their brand.
[33:28]– Sports Marketing suggestions that can be used to marketing.

Resources pointed out:
FIFA– https://www.fifa.com/

In the time that we’re living in, we’re no longer completing for an audience. We’re not just
competing with our direct rivals but for the attention of the audience. You’re competing for people’s times. So if you are trying to get among your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify and so many different things. These days that is something that we need to consider when we examine our techniques and our positioning. It’s not only about our direct rivals but about who our audience is offering their time and interest to.— Karina Barriga Albring, 48:29

In site development or SEO, it’s always great to check what your main competitor is doing and your smaller sized competitors. And it’s always excellent to have a “side project” to experiment with. But, naturally, you may be unable to do it on your business’s website. Still, the ability to have some side job and then turn it into a business case and after that pitch the ability to do it on your business’s site may also be valuable.— Loren Baker, 47:23

The top thing is understanding the audience. Who are you attempting to reach, and then recognize the very best channels to reach that audience? With influencers and content creators online, when we consider PR, we do not only think of standard media. We consider anyone with a platform to make your message extensive.— Karina Barriga Albring, 8:27

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Get In Touch With Karina Viviana Barriga

Karina likes structure enduring relationships with individuals, using the game of football as her prime chance.

Her passion for sports and proficiency in journalism, public relations, and marketing help her develop professional athletes and companies side-by-side through vibrant company designs.

With an MBA dedicated to Football Industries currently under her belt integrated with bi/multicultural experience within the market, Karina is ready to make substantial modifications in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verified: https://twitter.com/kbarrigaalbring Get In Touch With Loren Baker, Founder of Best SMM Panel: Follow him on Buy Twitter Verified: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker