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Microsoft Announces Store Advertisements & Other Updates

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Microsoft released its newest round of marketing item updates today.

Among the top updates is the launch of Microsoft Shop Ads on desktop gadgets.

The updates to Microsoft’s advertising items include:

  • Microsoft Shop Ads
  • In-Market Audience Expansion
  • Responsive Search Advertisements Update

Let’s dive into each upgrade and how to make the most of each as a marketer.

Broaden Reach With Microsoft Store Ads

If you remain in the app or video gaming industry, this update is for you.

This new format will showcase your advertisement in the Microsoft Shop app on Windows 10 and 11 desktop gadgets.

More specifically, the ads will display in the Apps and Video gaming tabs in the shop.

Here’s an example of what Microsoft Shop ads will look like:

Image credit: Microsoft Ads Blog, January 2023 A few of the benefits of the new Microsoft

Shop advertisements include the following: Expanded discovery of your app or video game on extra devices Easy project setup and management within the Microsoft Advertisements platform Compatibility with the current UET tag to track behavior To start with Microsoft Shop advertisements

  • , you’ll need to submit your brand name and link store items to your

    • Microsoft Marketing account. When approved, you can begin using this format immediately. In-Market Audiences Broaden Internationally This next Microsoft Marketing upgrade is for worldwide advertisers. Simply announced, the In-Market audience sections broadened to new markets in the Middle East and Africa. With the expansion, 71

    In-Market audiences are now available in these Middle East and African markets: Middle East Regions Saudi Arabia Yemen Algeria Azerbaijan Bahrain Egypt Iraq Israel Libya Moldova Oman Qatar Tajikistan United Arab Emirates Armenia

    Georgia Kyrgyzstan Africa Regions Ethiopia Malawi

  • Tanzania Zimbabwe Lesotho Mauritania Mauritius
  • Namibia
  • Reunion Island Seychelles Gambia Congo Guinea
  • Madagascar
  • Togo Nigeria Final Require Expanded Text Advertisements While not a brand-new update, Microsoft advised online marketers that January 31 is the last day
  • to produce or edit any Expanded Text Ad.

    Starting February 1, the just new search advertisements that

  • can be created
  • are Responsive
  • Browse Ads. If you have existing Expanded Text Ads in your account, they will
  • continue to serve. Nevertheless, you will not be able to produce or edit ETAs
  • after the January 31 deadline.
  • This will be no
  • surprise if
  • you’re running your Microsoft

    Browse campaigns in tandem with Google Search projects. Google was the very first to formally sunset ETAs on June 30, 2022. What To Expect From Microsoft Advertisements In 2023 At the end of their January

    product upgrade, Microsoft teased a couple of highlights of what’s to come in the following year.

    From the main statement, it seems that Microsoft will continue to separate its ad platform from Google by concentrating on the following: Regional Search advertisements

    Marquee ads Extra vertical ads If you’re unfamiliar with vertical advertisements from Microsoft Ads, they officially debuted in September 2021. Presently, vertical ads are readily available for the following

    items: Automotive Credit card Cruises Health insurance Professional services Tours and activities It will be interesting to hear what extra verticals Microsoft prioritizes in 2023. Stay tuned for Microsoft’s next item updates coming February 7. Included Image: monticello/Best SMM Panel